Tips on Tracking Cart Abandonment in Google Analytics

 4 minute read     This year $4 trillion worth of merchandise is predicted to be abandoned in online shopping carts, 63% of which is potentially recoverable. While it is critical ecommerce merchants take preemptive measures to encourage conversions
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 4 minute read     This year $4 trillion worth of merchandise is predicted to be abandoned in online shopping... Read More

How to Optimize Your Product Category Pages

  Aisle psychology is not a new concept for supermarkets. Utilizing strategic product placement to manipulate consumer buying and influence sales had been used in grocery stores for years. In the case of chips and pop this strategy increased average
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  Aisle psychology is not a new concept for supermarkets. Utilizing strategic product placement to manipulate consu... Read More

Checkout Conversion Killers

While shipping costs still reign as the primary reason attributed to shopping cart abandonment, there are many other factors that can be deemed conversion killers at checkout. In comparison to restructuring a business’ shipping program, these factors are, additionally,
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While shipping costs still reign as the primary reason attributed to shopping cart abandonment, there are many other fac... Read More

Power Transactions with Personalization

Traditionally, one-size-fits-all has never been an effective solution, and the ecommerce space is no exception. In brick-and-mortar stores, retail associates not only interact with the customers but also provide them with the information they need on past, present and
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Traditionally, one-size-fits-all has never been an effective solution, and the ecommerce space is no exception. In brick... Read More

How Shipping Costs Impact Conversions

Considered a ‘necessary evil’ by the majority of online retailers, free or discounted shipping has become increasingly popular with major ecommerce merchants. Nordstrom, LL Bean, Columbia Sportswear and Target among many others have promoted services like these and seen dramatic
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Considered a ‘necessary evil’ by the majority of online retailers, free or discounted shipping has become increasing... Read More

Effective Emails: Optimizing Your Email Marketing Campaigns

  With 92% of online adults using email and 61% using it on a daily basis, it’s clear why this form of marketing has yet to go out of style. In fact, email marketing has proven to be one of
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  With 92% of online adults using email and 61% using it on a daily basis, it’s clear why this form of marketing... Read More

Infographic: Alternative Payments 101

by Courtney Gringras Alternative Payment Methods (APMs) are used for 20% of eCommerce transactions today, accounting for more than $64B annual sales in the US. Within four years, sales made with an APM are expected to grow by an
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by Courtney Gringras Alternative Payment Methods (APMs) are used for 20% of eCommerce transactions today, accounting for... Read More

Turn Browsers into Buyers

By Anthony Jiwa Many consumers enjoy browsing and researching online, but for retailers it can be a challenge to get them to actually purchase.  Having large volumes of traffic coming to your site is a good start, but convincing
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By Anthony Jiwa Many consumers enjoy browsing and researching online, but for retailers it can be a challenge to get the... Read More

How Improving Your Website Design Can Increase Sales

By Anthony Jiwa     As an online retailer, you face a lot of competition.  The Internet is huge: there are over 860 million websites, with over 100 million of these added in 2013 alone. Furthermore, there are over
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By Anthony Jiwa     As an online retailer, you face a lot of competition.  The Internet is huge: there are ov... Read More