4 minute read With Father’s Day right around the corner, many of us are thinking about the father figures in our lives. We all know that dads are an interesting breed, but what does it take to sell to
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4 minute read With Father’s Day right around the corner, many of us are thinking about the father figures in our lives... Read More
4 minute read Millennials are expected to spend $65 billion on consumer packaged goods (CPG) over the next decade, putting them among the most important customer segments for retailers going forward. The challenge for retailers is
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4 minute read Millennials are expected to spend $65 billion on consumer packaged goods (CPG) over... Read More
Valentines Day is the first big shopping holiday of the year, so let’s make sure you start 2016 off on the right foot by making this your most successful Valentines Day yet. Shoppers spent about $19 billion
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Valentines Day is the first big shopping holiday of the year, so let’s make sure you start 2016 off on the righ... Read More
Similar to the evolution from floppy disks to virtual hard drives, the physical part of credit might also become a relic of the past. As technology advances, everything around us is moving to ‘the cloud,’ and the payment
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Similar to the evolution from floppy disks to virtual hard drives, the physical part of credit might also become ... Read More
A few days ago MasterCard released the findings from their North American Consumer Online Shopping Habits survey, and there are some interesting takeaways. As nearly every device is starting to be used for shopping, customers are beginning to expect
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A few days ago MasterCard released the findings from their North American Consumer Online Shopping Habits survey, and th... Read More
Conversion optimization really comes down to influence – influencing people to become your customer. With that in mind, retailers need to be considering how the psychology of influence can be used to increase conversions and sales. Cialdini’s six principles
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Conversion optimization really comes down to influence – influencing people to become your customer. With that in ... Read More
Today, people are more connected to one another than ever before. Social media allows us to glimpse into the lives of our friends, our favorite musicians, and even strangers. While this interconnectedness has given us a deeper appreciation for
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Today, people are more connected to one another than ever before. Social media allows us to glimpse into the lives of ou... Read More
The online retail space has become a heavily saturated market due to its exponential growth, which has now reached over $994.5 billion in sales. With that much competition, it’s critical that online retailers cater to different customer types. There
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The online retail space has become a heavily saturated market due to its exponential growth, which has now reached over ... Read More
They’re the first generation to use an omni-channel retail experience, they rely heavily on recommendations and display caution when making purchases, they seek personalized, targeted promotions and combined have a purchasing power of $170 billion per year. Who are
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They’re the first generation to use an omni-channel retail experience, they rely heavily on recommendations and displa... Read More
While many online merchants may still be restocking their inventory that was stripped during the holiday season, we must keep in mind that we are nearing another ecommerce holiday. The growth of ecommerce sales surrounding Valentine’s Day has proven
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While many online merchants may still be restocking their inventory that was stripped during the holiday season, we must... Read More
