Selling to Dad: Marketing to Baby Boomers

4 minute read With Father’s Day right around the corner, many of us are thinking about the father figures in our lives. We all know that dads are an interesting breed, but what does it take to sell to
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4 minute read With Father’s Day right around the corner, many of us are thinking about the father figures in our lives... Read More

How Payment Options Can Increase Sales

 4 Minute read   Payment options are an important element of checkout optimization. That said, there isn’t an industry standard or best practice for knowing what number and mix of payment options you should have. Let’s change that.  
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 4 Minute read   Payment options are an important element of checkout optimization. That said, there isn’t an in... Read More

FuturePay Extension for SAP® Hybris® Commerce Achieves Certified Integration with the SAP Solution!

    We are thrilled to announce that our buy now pay later payment option, FuturePay Extension 1.0 for SAP® Hybris® Commerce, has achieved certified integration with the SAP Hybris Commerce solution. The FuturePay solution has been proven to integrate with
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    We are thrilled to announce that our buy now pay later payment option, FuturePay Extension 1.0 for SAP® H... Read More

How One Simple Change Can Increase Your Conversions

 4 minute read   Emotions can be a powerful motivator when it comes to increasing conversions and sales, but there’s one emotion that is seldom talked about in conversion rate optimization – curiosity.   While many CRO specialists concentrate
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 4 minute read   Emotions can be a powerful motivator when it comes to increasing conversions and sales, but there... Read More

Playing Catch Up: Optimizing a Physical Store with Ecommerce Insights

By Isaac Justesen  5 minute read     As the role of brick-and-mortar stores evolves, retailers need to redefine how their physical channel fits within their overall omnichannel strategy.   Shoppers seldom make purely in-store purchasing decisions anymore and for
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By Isaac Justesen  5 minute read     As the role of brick-and-mortar stores evolves, retailers need to redef... Read More

FuturePay Will Be Exhibiting at IRCE 2016 at Booth 1616

    FuturePay is going to exhibiting at IRCE June 7-10, 2016 at the McCormick Place in Chicago! Recently named the Best Credit Innovation in 2016 by PYMNTS.com, FuturePay is an online payment option that allows shoppers to buy now
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    FuturePay is going to exhibiting at IRCE June 7-10, 2016 at the McCormick Place in Chicago! Recently name... Read More

Mythbusters: 4 Myths About Online Payments

 5 minute read   Myth 1: Having too many payment options reduces conversions   The Paradox of Choice was developed by Barry Schwartz in 2004, and suggests that reducing the number of choices can greatly reduce shopper anxiety. Whether
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 5 minute read   Myth 1: Having too many payment options reduces conversions   The Paradox of Choice was deve... Read More