Mythbusters: 4 Myths About Online Payments

 5 minute read   Myth 1: Having too many payment options reduces conversions   The Paradox of Choice was developed by Barry Schwartz in 2004, and suggests that reducing the number of choices can greatly reduce shopper anxiety. Whether
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 5 minute read   Myth 1: Having too many payment options reduces conversions   The Paradox of Choice was deve... Read More

Connecting with Millennials Through Event-Driven Marketing

 4 minute read       Millennials are expected to spend $65 billion on consumer packaged goods (CPG) over the next decade, putting them among the most important customer segments for retailers going forward. The challenge for retailers is
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 4 minute read       Millennials are expected to spend $65 billion on consumer packaged goods (CPG) over... Read More

Evolution of Omnichannel

By Bobbi Leach, CEO  4 minute read   While there is some disagreement as to what truly marks the beginning of omnichannel retailing, it appears that the oldest roots stretch back as far as 2003, when Best Buy made the
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By Bobbi Leach, CEO  4 minute read   While there is some disagreement as to what truly marks the beginning of omn... Read More

Smooth Scaling: Is Your Business Ready to Scale?

 4 minute read   Scaling an ecommerce business takes a lot of work. And to be honest, becoming scalable is only just the start of running a business.       While the word ‘scalability’ gets tossed around a
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 4 minute read   Scaling an ecommerce business takes a lot of work. And to be honest, becoming scalable is only ju... Read More

Increasing Mobile Conversions: How Retailers Can Counteract the Falling Mobile Conversion Rate

 4 minute read   Mobile is becoming an increasingly important aspect of online shopping and omnichannel retailing. That said, convincing mobile browsers to become buyers isn’t easy. And with the latest stats from PYMNTS.com’s Checkout Conversion Index showing a
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 4 minute read   Mobile is becoming an increasingly important aspect of online shopping and omnichannel retailing.... Read More

How SMBs can Leverage Mobile Commerce

  Mobile has become one of the most important channels in retail. 30% of US ecommerce transactions are done on a mobile. For many consumers, mobile devices are their main tool for discovering, browsing, purchasing, and engaging with brands.
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  Mobile has become one of the most important channels in retail. 30% of US ecommerce transactions are done on a mo... Read More

Spring Cleaning for Your Online Store

  Spring is in the air, the holidays are over, and it’s a great time for retailers to do a bit of website spring cleaning. And like finding a forgotten tenner in your favorite pair of Bermuda shorts, you
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  Spring is in the air, the holidays are over, and it’s a great time for retailers to do a bit of website spring ... Read More

FuturePay Wins the Best Credit Innovation at the Innovator Awards 2016!

  We are proud and excited to announce that FuturePay has won GOLD for the Best Credit Innovation at the Innovation Project 2016 hosted by PYMNTS.com! The Innovator Awards are held in recognition of payment executives and businesses and the
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  We are proud and excited to announce that FuturePay has won GOLD for the Best Credit Innovation at the Innovatio... Read More