3 Ways Millennials Are Shaping The Payment Industry

With over $170 billion of purchasing power, Millennials are a force to be reckoned with. The new generation is transforming the payment industry by demanding more mobile, non-traditional payment options. They see value in convenience, mobile support and ease
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With over $170 billion of purchasing power, Millennials are a force to be reckoned with. The new generation is transform... Read More

4 Tips to Capture Impulse Shoppers

Impulsive buying continues to be a substantial contributor to revenue and average order value for retailers. Brick-and-mortar stores have mastered the art of capturing impulse shoppers by tapping into consumer psychology, product placement and more. In the ecommerce landscape,
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Impulsive buying continues to be a substantial contributor to revenue and average order value for retailers. Brick-and-m... Read More

Foster Conversions with a Mobile Friendly Checkout

With an increasing percent of people using mobile devices to shop online, it presents new challenges and many opportunities for revenue growth. Mobile commerce (m-commerce) sales are expected to reach $626 billion by 2018. Estimated to be 50% of
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With an increasing percent of people using mobile devices to shop online, it presents new challenges and many opportunit... Read More

The Rise of eWallets

eWallets have already proven to disrupt how consumers are shopping online and in-store today. With companies like Google, Apple, Lemon Wallet, Square and other alternative payments already integrated in this space, we are seeing a shift from traditional (physical)
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eWallets have already proven to disrupt how consumers are shopping online and in-store today. With companies like Google... Read More

Has Mobile Ecommerce Outpaced Desktop?

With multiple 2014 studies showing mobile usage growth outpacing desktop, it became clear that mobile was a strong competitor against desktop traffic. In fact, 2014 marked the first time in history that mobile overtook fixed internet access all-together. For
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With multiple 2014 studies showing mobile usage growth outpacing desktop, it became clear that mobile was a strong compe... Read More

Membership vs. Guest Checkout

There are many benefits to providing customers with the ability to checkout anonymously and without the additional barrier of registering for an account. In fact, if conversions are diminishing on your checkout page, it may be because one in
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There are many benefits to providing customers with the ability to checkout anonymously and without the additional barri... Read More

Come see us at booth 2020 at IRCE 2015

At the beginning of June, the FuturePay team will be heading to Chicago for IRCE 2015, the Internet Retailers Conference and Exhibition at McCormick Place West in Chicago on June 2-5 and exhibiting at booth #2020. With FuturePay, your
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At the beginning of June, the FuturePay team will be heading to Chicago for IRCE 2015, the Internet Retailers Conference... Read More

Tips on Tracking Cart Abandonment in Google Analytics

 4 minute read     This year $4 trillion worth of merchandise is predicted to be abandoned in online shopping carts, 63% of which is potentially recoverable. While it is critical ecommerce merchants take preemptive measures to encourage conversions
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 4 minute read     This year $4 trillion worth of merchandise is predicted to be abandoned in online shopping... Read More

How to Optimize Your Product Category Pages

  Aisle psychology is not a new concept for supermarkets. Utilizing strategic product placement to manipulate consumer buying and influence sales had been used in grocery stores for years. In the case of chips and pop this strategy increased average
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  Aisle psychology is not a new concept for supermarkets. Utilizing strategic product placement to manipulate consu... Read More

Checkout Conversion Killers

While shipping costs still reign as the primary reason attributed to shopping cart abandonment, there are many other factors that can be deemed conversion killers at checkout. In comparison to restructuring a business’ shipping program, these factors are, additionally,
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While shipping costs still reign as the primary reason attributed to shopping cart abandonment, there are many other fac... Read More