Power Transactions with Personalization

Traditionally, one-size-fits-all has never been an effective solution, and the ecommerce space is no exception. In brick-and-mortar stores, retail associates not only interact with the customers but also provide them with the information they need on past, present and
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Traditionally, one-size-fits-all has never been an effective solution, and the ecommerce space is no exception. In brick... Read More

Effective Ecommerce Website Design

  In addition to easy navigation and a clean layout there are several aspects of website design that have become effective in the ecommerce space. Recent trends and consumer preferences have opted for simplicity over complexity, images over text
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  In addition to easy navigation and a clean layout there are several aspects of website design that have become ef... Read More

Fraud Prevention Tips

It’s become clear that consumers are far more comfortable making purchases online now compared to a decade ago. Mobile penetration, desktops and tablets now allow customers to access ecommerce stores from multiple devices in seconds, but it also opens
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It’s become clear that consumers are far more comfortable making purchases online now compared to a decade ago. Mo... Read More

How Shipping Costs Impact Conversions

Considered a ‘necessary evil’ by the majority of online retailers, free or discounted shipping has become increasingly popular with major ecommerce merchants. Nordstrom, LL Bean, Columbia Sportswear and Target among many others have promoted services like these and seen dramatic
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Considered a ‘necessary evil’ by the majority of online retailers, free or discounted shipping has become increasing... Read More

Effective Emails: Optimizing Your Email Marketing Campaigns

  With 92% of online adults using email and 61% using it on a daily basis, it’s clear why this form of marketing has yet to go out of style. In fact, email marketing has proven to be one of
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  With 92% of online adults using email and 61% using it on a daily basis, it’s clear why this form of marketing... Read More

Tips on Catering to Millennial Online Shoppers

They’re the first generation to use an omni-channel retail experience, they rely heavily on recommendations and display caution when making purchases, they seek personalized, targeted promotions and combined have a purchasing power of $170 billion per year. Who are
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They’re the first generation to use an omni-channel retail experience, they rely heavily on recommendations and displa... Read More

A Guide to Responsive Web Design

In the age of iPads, iPad minis, tablets, smart phones and desktops, responsive website design has become imperative when building user-friendly websites. For online merchants who continue to remain apprehensive about transitioning away from the traditional fixed-width web design,
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In the age of iPads, iPad minis, tablets, smart phones and desktops, responsive website design has become imperative whe... Read More

Valentine’s for Ecommerce

While many online merchants may still be restocking their inventory that was stripped during the holiday season, we must keep in mind that we are nearing another ecommerce holiday. The growth of ecommerce sales surrounding Valentine’s Day has proven
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While many online merchants may still be restocking their inventory that was stripped during the holiday season, we must... Read More

2015 Ecommerce Trends

Reflecting back on 2014 it’s apparent that ecommerce milestones were achieved in terms of innovations, trends and marketing strategies. We saw the popularization of mobile commerce, alternative payment options, personalization, social media integration, localization and much more. What is
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Reflecting back on 2014 it’s apparent that ecommerce milestones were achieved in terms of innovations, trends and ... Read More