Has Mobile Ecommerce Outpaced Desktop?

With multiple 2014 studies showing mobile usage growth outpacing desktop, it became clear that mobile was a strong competitor against desktop traffic. In fact, 2014 marked the first time in history that mobile overtook fixed internet access all-together. For
Read More

With multiple 2014 studies showing mobile usage growth outpacing desktop, it became clear that mobile was a strong compe... Read More

Membership vs. Guest Checkout

There are many benefits to providing customers with the ability to checkout anonymously and without the additional barrier of registering for an account. In fact, if conversions are diminishing on your checkout page, it may be because one in
Read More

There are many benefits to providing customers with the ability to checkout anonymously and without the additional barri... Read More

Come see us at booth 2020 at IRCE 2015

At the beginning of June, the FuturePay team will be heading to Chicago for IRCE 2015, the Internet Retailers Conference and Exhibition at McCormick Place West in Chicago on June 2-5 and exhibiting at booth #2020. With FuturePay, your
Read More

At the beginning of June, the FuturePay team will be heading to Chicago for IRCE 2015, the Internet Retailers Conference... Read More

Tips on Tracking Cart Abandonment in Google Analytics

 4 minute read     This year $4 trillion worth of merchandise is predicted to be abandoned in online shopping carts, 63% of which is potentially recoverable. While it is critical ecommerce merchants take preemptive measures to encourage conversions
Read More

 4 minute read     This year $4 trillion worth of merchandise is predicted to be abandoned in online shopping... Read More

How to Optimize Your Product Category Pages

  Aisle psychology is not a new concept for supermarkets. Utilizing strategic product placement to manipulate consumer buying and influence sales had been used in grocery stores for years. In the case of chips and pop this strategy increased average
Read More

  Aisle psychology is not a new concept for supermarkets. Utilizing strategic product placement to manipulate consu... Read More

Checkout Conversion Killers

While shipping costs still reign as the primary reason attributed to shopping cart abandonment, there are many other factors that can be deemed conversion killers at checkout. In comparison to restructuring a business’ shipping program, these factors are, additionally,
Read More

While shipping costs still reign as the primary reason attributed to shopping cart abandonment, there are many other fac... Read More

Power Transactions with Personalization

Traditionally, one-size-fits-all has never been an effective solution, and the ecommerce space is no exception. In brick-and-mortar stores, retail associates not only interact with the customers but also provide them with the information they need on past, present and
Read More

Traditionally, one-size-fits-all has never been an effective solution, and the ecommerce space is no exception. In brick... Read More

Effective Ecommerce Website Design

  In addition to easy navigation and a clean layout there are several aspects of website design that have become effective in the ecommerce space. Recent trends and consumer preferences have opted for simplicity over complexity, images over text
Read More

  In addition to easy navigation and a clean layout there are several aspects of website design that have become ef... Read More

Fraud Prevention Tips

It’s become clear that consumers are far more comfortable making purchases online now compared to a decade ago. Mobile penetration, desktops and tablets now allow customers to access ecommerce stores from multiple devices in seconds, but it also opens
Read More

It’s become clear that consumers are far more comfortable making purchases online now compared to a decade ago. Mo... Read More

How Shipping Costs Impact Conversions

Considered a ‘necessary evil’ by the majority of online retailers, free or discounted shipping has become increasingly popular with major ecommerce merchants. Nordstrom, LL Bean, Columbia Sportswear and Target among many others have promoted services like these and seen dramatic
Read More

Considered a ‘necessary evil’ by the majority of online retailers, free or discounted shipping has become increasing... Read More