4 minute read How much does your return policy impact your bottom line? It may be more than you think. 63% of Americans check a retailer’s return policy before making a purchase and a recent study suggests
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3 A/B Tests You Should Run This Year
4 minute read Conversion optimization is an important exercise for ecommerce sites. But testing every little thing on your website can do more harm than good if it’s not done strategically. With that in mind, we’ve outlined
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Why You Should Offer Alternative Payment Options on Your Online Store
4 minute read For many of us, shopping online means paying with our credit card. However, with the emergence of alternative payment options that might not be the case for much longer. Alternative payment options have
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5 Awesome Tools to Help You Sell More on Shopify
5 minute read We’re all about helping retailers grow their business, so we put together a list of some awesome tools to help Shopify merchants increase their revenue. 1. RetargetApp Retargeting is a valuable marketing
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FuturePay Wins Two Golds at the 2016 Golden Bridge Awards
We’re excited to announce that FuturePay has won Gold for Startup of the Year at the prestigious Golden Bridge Awards! But that’s not all. Our CEO, Bobbi Leach, also won Gold as the Female Executive of the Year!
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Google Analytics Ecommerce Tracking for Beginners
8 minute read Google Analytics is a powerful sidekick in the fight for ecommerce conversions, providing you with a range of valuable insights about both your site and your customers. These insights help you identify your most valuable
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Chatbots: Putting the AI in Retail
4 minute read Between Facebook Messenger’s integration with Uber and other businesses, Sephora’s use of chatbots on Kik, and Taco Bell’s “tacobot” on Slack, chatbots are becoming an increasingly common way for businesses to leverage conversational commerce
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Why Mobile Wallets Haven’t Taken Off
5 minute read Mobile wallets have been the buzz around the retail industry with some experts touting them as the next big thing, however mobile wallet adoption has thus far been unimpressive. Why is that and is there
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Why Online Payment Methods Are So Much More Than What You Pay With
5 minute read Online payment options are more than just what you pay with, they’re how you pay. And that’s a big difference. Rather than thinking of payment systems as simply what the customer takes out of
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4 Tips on Tracking Conversions in Google Analytics
7 minute read Conversion tracking is one of the most valuable functionalities in Google Analytics. That said, it requires investing some time and energy to set up and even then it isn’t always immediately obvious as to how
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