Tips from a FinTech CEO

 4 minute read   While tech as a whole has been consistently hot for job seekers and investors, a new subsection of tech has been stealing the spotlight lately – FinTech. Short for Financial Technology, FinTech is roughly described
Read More

 4 minute read   While tech as a whole has been consistently hot for job seekers and investors, a new subsection o... Read More

What to Expect From Holiday Shoppers This Season

 5 minute read   The leaves aren’t the only things changing as we approach the holiday season – shoppers are changing too. Did you know that last year during Black Friday and Thanksgiving, physical retail stores saw a decrease
Read More

 5 minute read   The leaves aren’t the only things changing as we approach the holiday season – shoppers are c... Read More

The Rise of the Subscription Economy

 5 minute read The subscription economy is nothing new. National Geographic has been regularly circulating editions of their magazine on a subscription basis for decades. That said, the past 5 years has seen the emergence of a number of
Read More

 5 minute read The subscription economy is nothing new. National Geographic has been regularly circulating editions of ... Read More

5 Awesome Tools to Help You Sell More on Shopify

   5 minute read   We’re all about helping retailers grow their business, so we put together a list of some awesome tools to help Shopify merchants increase their revenue.   1. RetargetApp    Retargeting is a valuable marketing
Read More

   5 minute read   We’re all about helping retailers grow their business, so we put together a list of some... Read More

Google Analytics Ecommerce Tracking for Beginners

 8 minute read   Google Analytics is a powerful sidekick in the fight for ecommerce conversions, providing you with a range of valuable insights about both your site and your customers. These insights help you identify your most valuable
Read More

 8 minute read   Google Analytics is a powerful sidekick in the fight for ecommerce conversions, providing you wit... Read More

Chatbots: Putting the AI in Retail

 4 minute read     Between Facebook Messenger’s integration with Uber and other businesses, Sephora’s use of chatbots on Kik, and Taco Bell’s “tacobot” on Slack, chatbots are becoming an increasingly common way for businesses to leverage conversational commerce
Read More

 4 minute read     Between Facebook Messenger’s integration with Uber and other businesses, Sephora’s use... Read More

How Payment Options Can Increase Sales

 4 Minute read   Payment options are an important element of checkout optimization. That said, there isn’t an industry standard or best practice for knowing what number and mix of payment options you should have. Let’s change that.  
Read More

 4 Minute read   Payment options are an important element of checkout optimization. That said, there isn’t an in... Read More

Evolution of Omnichannel

By Bobbi Leach, CEO  4 minute read   While there is some disagreement as to what truly marks the beginning of omnichannel retailing, it appears that the oldest roots stretch back as far as 2003, when Best Buy made the
Read More

By Bobbi Leach, CEO  4 minute read   While there is some disagreement as to what truly marks the beginning of omn... Read More

Smooth Scaling: Is Your Business Ready to Scale?

 4 minute read   Scaling an ecommerce business takes a lot of work. And to be honest, becoming scalable is only just the start of running a business.       While the word ‘scalability’ gets tossed around a
Read More

 4 minute read   Scaling an ecommerce business takes a lot of work. And to be honest, becoming scalable is only ju... Read More