How Customer Financing Impacts Ecommerce Sales

  Whether you refer to it as customer financing, flexible financing, flexible payment plans, buy now pay later or instalment plans, allowing customers to pay for products over a period of time has become prevalent in online shopping. With 93%
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Increase Ecommerce ROI with a CLTV Approach

5 minute read   Customer life-time value (CLTV) is an important metric for any business. Whether you’re selling funky dress socks, a consulting service, or a make-up subscription, CLTV will be a central metric in measuring the performance of
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Tips for Optimizing Your Product Page

 5 minute read   When you walk into a brick and mortar store, you are able to interact with both the products and staff. But what happens when you take that experience online? You lose the physical experience –
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How Conversational Commerce Can Beef Up Your Business

 5 minute read     As ecommerce becomes more common, businesses are looking at customer experience from a new point of view. The traditional brick-and-mortar store’s customer experience is based on our social nature and our desire to connect
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How One Simple Change Can Increase Your Conversions

 4 minute read   Emotions can be a powerful motivator when it comes to increasing conversions and sales, but there’s one emotion that is seldom talked about in conversion rate optimization – curiosity.   While many CRO specialists concentrate
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