5 minute read Last year we wrote a User Experience 101 post on how to create an engaging and streamlined customer experience. For UX 201 we’re focusing on how to create a post-purchase experience that keeps customers coming
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Increase Ecommerce ROI with a CLTV Approach
5 minute read Customer life-time value (CLTV) is an important metric for any business. Whether you’re selling funky dress socks, a consulting service, or a make-up subscription, CLTV will be a central metric in measuring the performance of
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The Mobile Movement: Why You Should Invest in Mobile
4 minute read Did you know in the US more than a quarter of people use only their phones during the day to access the internet? In addition to playing games, chatting with friends, and reading the news,
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Tips for Optimizing Your Product Page
5 minute read When you walk into a brick and mortar store, you are able to interact with both the products and staff. But what happens when you take that experience online? You lose the physical experience –
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Take Action: What You Can Learn from Abandoned Carts
4 minute read Cart abandonment – it’s an issue that all online retailers face. But did you know that during this past quarter, online retailers captured only one fourth of their potential sales? The effect on the bottom
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How Conversational Commerce Can Beef Up Your Business
5 minute read As ecommerce becomes more common, businesses are looking at customer experience from a new point of view. The traditional brick-and-mortar store’s customer experience is based on our social nature and our desire to connect
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How One Simple Change Can Increase Your Conversions
4 minute read Emotions can be a powerful motivator when it comes to increasing conversions and sales, but there’s one emotion that is seldom talked about in conversion rate optimization – curiosity. While many CRO specialists concentrate
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Why Showrooming Works: Improving the Omnichannel Customer Experience
4 minute read Omnichannel retailing has changed the way people shop. We use smartphones in-store to research products, and we try products in-store before buying them online. This has lead a number of large brands to incorporate
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The Need for Speed – How Friction at Checkout is Costing You Money
4 minute read With slow websites costing retailers $2.49 billion in lost sales each year, it’s clear that speed is an important factor in the amount of friction online shoppers experience. While page load time is the main
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How Much is Anxiety Costing You?
4 minute read Have you ever been on the verge of buying something, only to hesitate when you go to reach for your wallet? That’s purchase anxiety. And it’s the number one source of checkout friction.
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